Live Online Masterclass · Limited Seats
How To Enter a New African Market Without Getting Lost in the Process
Avoid costly missteps, navigate regulation and local nuance, and build a market-entry plan that actually works on the ground. Anywhere on the continent.
Date: 8 April 2026 · Time: 8:30 AM (Online, live via Zoom)
Secure your spot in under 60 seconds. No slides-only session, expect real playbooks and case studies.
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Inside the masterclass
A practical playbook for entering new African markets with confidence
Expanding into a new African market offers incredible potential, but without the right approach, it can quickly become overwhelming.
This masterclass is designed to give you a clear, practical roadmap for navigating the complexities of market entry across the continent. Rather than focusing on theory, you’ll gain real-world insights into what actually works when establishing a presence in a new region.
Led by Brad, this session unpacks the critical role of relationships, helping you understand how to build trust, identify the right partners, and avoid common mistakes that often slow down or derail expansion efforts.
You’ll also learn how to structure your early engagements strategically, so that each step you take builds momentum and sets a strong foundation for long-term success.
Whether you're entering your first African market or looking to expand into new territories, this masterclass will equip you with the clarity and confidence to move forward with purpose.
Why join live
What you’ll get from this session
No fluff, no generic “Africa is big” talk—just the concrete tools you need to choose, enter, and grow in your next market.
Clarity on where to go first
Use Brad’s decision matrix to compare potential markets and choose the one with the best mix of demand, regulation, and partnerability.
A de-risked entry plan
Walk away with a 90-day action plan that covers regulatory, operational, and GTM moves—so you don’t improvise once you land.
Real-world case studies
See what fast-growing startups got right—and wrong—when they entered markets like Nigeria, Kenya, and South Africa.
Templates & resources
Get access to partner outreach scripts, regulatory prep checklists, and a market-comparison worksheet you can use with your team.
Starts in
Live masterclass — 8 April 2026 · 8:30 AM (Online)
Meet your host, Brad
Brad is a market-entry strategist who has helped venture-backed startups and global companies unlock new growth across more than 10 African markets.
Over the last decade, he has led or advised expansion projects in sectors spanning fintech, mobility, logistics, SaaS, and consumer marketplaces—working with teams from seed-stage to listed companies.
- Helped teams enter or scale in Nigeria, Kenya, South Africa, Egypt, Ghana, and more
- Blends regulatory insight with on-the-ground operator experience
- Known for turning complex, political landscapes into simple execution plans
This masterclass distils his most-used tools, war stories, and decision frameworks so you can navigate your own expansion with fewer blind spots.
Meet Brad Watridge
Brad Watridge is a market-entry strategist with over a decade helping startups and product teams enter and scale in African markets. He blends practical commercial frameworks, regulatory navigation, and partner outreach to create repeatable 90-day go-to-market playbooks. His work helps teams find product-market fit, secure local partners, and accelerate growth while reducing risk. This masterclass distils his most-used frameworks and templates.
- 10+ years market-entry experience
- Practical 90-day playbooks
- Partner outreach & regulatory navigation
- Proven track record guiding market entries
Reserve your seat
Join Brad live on 8 April 2026
Register now to get your unique Zoom link, workbook, and access to the replay. If you’re serious about entering a new African market in the next 12–18 months, this session is built for you.
Date: 8 April 2026
Time: 9:00 AM (online)
Format: 60-minute live masterclass + Q&A
Can’t make it live? Register anyway and we’ll send you the replay and resources.
Save your spot for the online masterclass
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